Who am I?
I am a NYC area-based User Experience Designer, who has spent over a decade solving knotty problems for major brands. Also a dad and a bit of a geeky swot.
What do I do?
A lot of things, really. I personally view the UX role as the squishy mortar between the 'bricks' of clients, creatives, technology, and users. Almost every project requires a different mix of UX skills.
Mostly I try to ask tricky questions, understand where things can break, help brainstorm the cool idea, build things, test things, drink a lot of coffee.
What I have been up to?
Here are some of my recent engagements, tagged with what I actually did for the project.
Most recently:
UX Director for Halo Media
Expanding the Experience methodology for the agency, managing a team of UX designers, and working directly on data-centric tool suites for a large professional services company.
Status: Busy
Before that:
Head of Experience for Kinship
I developed the the user experience for a social relationship management app, working from initial concepts to public beta.
Status: iPhone App launched
Developing the UI for a Proprietary Banking Tool
Designed a user interface for a financial data analytics tool, to make it accessible to a wider group of users within the organization.
Status: Under NDA
Career Visualization Tool for Students
Developed the UX strategy and initial wireframes for a new approach to a career resource aimed at high school students.
Status: Live. ASA Futurescape
Designing an educational site for young children
I have been working directly with stakeholders and subject matter experts to develop a learning experience that meets the requirements for a fun, useful and secure site.
Status: On Hold
Updating a publisher's web presence
I developing a new branded site experience to improve response rates for a textbook publisher.
Status: Under Development
Immersive VR experience addressing a specific social issue.
I worked closely with the creative and development teams to map a complete end-to-end experience, design a visitor queue flow, and identify key touch points for messaging.
Status: Under NDA
B2B / B2C Product Configurator for Stanley Black & Decker
Performed research into products, end users, and sales teams to determine a key feature set for a new configurator for SBD's metal storage cabinet business implemented across six brands.
Status: Under Development
Promotional VR Game
I developed a game-like VR experience as part of a pitch for a convention booth experience.
Status: Under NDA
Patient-focused portal redesign
For this project we merged three sites into a single patient focused portal for a major health care provider. My small UX team performed extensive research and analysis on patient pain points, and delivered wireframes for a new seamless experience.
Status: Under NDA
Space Opera Game Book
As a personal project I wrote and self-published a procedural space cartography book for table top RPGs.
Visit: Interstellar Overthruster
BMW North America site redesign
Team leader on a three year project to redesign the BMW North America digital marketing experience.
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