Who am I?

I am a NYC-based User Experience Designer, who has spent over a decade solving knotty problems for major brands. Also a dad and a bit of a geeky swot.


What do I do?

A lot of things, really. I personally view the UX role as the squishy mortar between the 'bricks' of clients, creatives, technology, and users. Almost every project requires a different mix of UX skills.
Mostly I try to ask tricky questions, understand where things can break, help brainstorm the cool idea, build things, test things, drink a lot of coffee.


What I have been up to?

Here is some of my recent engagements, tagged with what I actually did for the project.


Most recently:

Designing an educational site for young children.

I have been working directly with stakeholders and subject matter experts to develop a learning experience that meets the requirements for a fun, useful and secure site.

Status: Under Development


Updating a publishers web presence

I have been developing a new branded site experience to improve response rates.

Status: Under Development


Immersive VR experience addressing a specific social issue.

I worked closely with the creative and development teams to map a complete end to end experience, visitor queue management, and identify key touch points for messaging.

Status: Under NDA


(Within 12 mo.)

B2B / B2C Product Configurator for Stanley Black & Decker

Performed research into products, end users, sales teams to determine a key feature set for a new configurator for SBD's metal storage cabinet business across six brands.

Status: Under Development


Promotional VR Game

I developed a VR game experience as part of a pitch for a convention booth experience.

Status: Under NDA



Patient-focused portal redesign

For this project we merged three sites into a single patient focused portal for a major health care provider. My small UX team performed extensive research and analysis on patient pain points, and delivered wireframes for a new seamless experience.

Status: Under NDA



Space Opera Game Book

As a personal project I wrote and self-published a procedural space cartography book for table top RPGs.

Visit: Interstellar Overthruster



BMW North America site redesign

Over the course of 3 years I lead a team redesigning the BMW of North America digital marketing experience.

Learn more



Icons created by by Romzicon, Dinosoft Labs, Pieter J. Smits, Bharat, and Chanut is Industries via the Noun Project, and are licensed under CC BY 3.0