Jed McClure

BMW of North America's website has been a project of mine since 2007. I have overseen the UX design for nearly every part of the site in my various roles and KBS+ / Spies & Assassins. It has grown from a rudimentary 'brochure-ware' website to be a full featured digital platform that is responsible for driving a significant percentage of BMW American sales. I am only showing the tip of the iceberg here, but feel free to reach out to findout more.

For the launch of BMW's all electric vehicles, my team worked for over 3 years on a variety of projects, ranging from a self-evaluation app, to data visualizations, to finally product information as we waited until the launch of the vehicles in 2014.

In the early days of the program the site was designed to spotlight a BMW documentary interviewing futurists and visonaries about the future of mobiliy. The video player was designed to allow viewers to stop the video and start a conversation thread tied to any point in the video, to discuss the ideas and issues being raised.

The core of the campaign was a site where visitors can see how the 750 'Electronauts' in the pilot program were doing. The site provide anonymitized  data visualizations based on the 750 vehicles onboard telematics.

Activate the Future site

The app was a self-evaluation app to counter "Range Anxiety" among prospective customers (Finalist for the UX awards). It used your phone's GPS to track you movements during the day, identifying the times you were traveling in a vehicle, and let you manage a virtual 'electric car' to show you if an electric vehicle suited your lifestyle.

To support the launch of Jay Z's scent Gold, we created an website tied to a 24 hour online contest where his fans searched through a stream of gold images looking for clues (or "Klues") related to his biggest hits.  Those that got all 18 correct were in the running to win an 18k gold bottle. The site was tied to an interactive digital window that turned Macy's shoppers into liquid gold over Black Friday weekend.

PUMA came to our team wanting a revamped shoe customization site. Their old flash-based site was bewilderingly called PUMA Mongolian BBQ, was dated, confusing, slow, and was too difficult to manage. We designed a flexible site from the ground up.

Since we were able to approach it as a platform solution, designing the PUMA Factory OMS allowed each show configuration to be a unique digital object that could exist in the system and have a life of its own. The addition of a User creation gallery was able to drive awareness and gave the customer the ability to create exactly the show they wanted, and more importantly share and show off their creations via social media.

A seperate but related project for PUMA was building out a backend system called the OMS (or Order management System) to manage the custom shoe orders for PUMA Factory and guide it through their overseas fabrication & fulfillment processes. (This may not be as sexy as the customer facing site, but it contained a variety of great chunky problems to solve.)