About me.
I am an Interaction Designer / UX practitioner living in Brooklyn, NY. I enjoy making things, and solving knotty problems. I hold that the IxD/UX acts as the translator between Creative and Technology, helping understanding, as well as finding the interesting possibilities in that overlap of the Venn diagram. To do the job right includes, sketching, prototyping, discovery research, interviews, iterating, fearlessly editing, and most of all watching for the invisible friction points.
After getting my Masters in Design + Technology at Parsons, I worked at R/GA for 3.5 years, and had clients like IBM, Johnson & Johnson, Sharp, Verizon FiOs, Nike, etc.
In 2007 come over to KBS+ to work on a complete redesign of BMWUSA.com, transforming it into a complete luxury automotive sales platform. Most recently we launched an award winning digital experience for the BMW i electric car program.
In 2011 I took over as Director of the Interaction Design department for Spies & Assassins, and have overseen a team of 4 to 6 UX designers on a wide variety of digital marketing and software projects.
Check out the work page for some of my projects.
