I am an Interaction Designer / UX practitioner in the NYC area. After getting my Masters in Design + Technology at Parsons, I worked at R/GA for 3.5 years, and had clients like IBM, Johnson & Johnson, Sharp, Verizon FiOs, Nike, etc.
In 2007 I came over to KBS+ to work on a complete redesign of BMWUSA.com, transforming it into a complete luxury automotive sales platform. Most recently we launched an award winning digital experience for the BMW i electric vehicle program.
In 2011 I became the Director of User Experience for the KBS+ Spies & Assassins group, where I split my time between working with clients to craft their UX strategy and overseeing a team of 4 to 6 UX designers for almost 5 years. Most recently I ran the UX team for Adoptive, developing a brand new site for the Yale Medical Group's rebranded patient-facing clinical site and intranet.
I enjoy making things and solving knotty problems. To design experiences right includes, empathy, sketching, prototyping, discovery research, interviews, iterating, fearlessly editing, and most of all watching for the invisible friction points. In my spare time I have a press affectionately named the Albatross, and do various book and printing projects.