For black Friday 2013, the firm representing Jay Z was looking to launch his first scent, ‘Jay Z GOLD”. They were looking to KBS+ to create a memorable experience that would drive awareness. There was a media blitz that would drive customers to a site would also allow fans to order it once it launched on Black Friday. This was supported by a interactive window display at Macy's flagship store on 34th street.

The concept developed was to use his popular instagram account to flood his follower’s feeds with gold images, and invite them to try and win a golden bottle of his new scent.

Working closely with the creative team, we designed a site that allowed fans to solve visual puzzles to get better chances to win the prize.